If you run a dental practice, choosing the right practice management software is one of the most important operational decisions you’ll make. But here’s something most review sites won’t tell you: the software you choose can also affect how well your practice ranks on Google.

I’ve worked with dental practices across multiple markets, and I consistently see the same pattern — practices using software that integrates with Google Business Profile and automates review requests rank faster and maintain their rankings more easily.

The Best Dental Practice Management Software in 2025

Here’s a breakdown of the most widely used platforms, with an honest assessment of each from a local SEO perspective.

1. Dentrix (Henry Schein)

The most widely adopted dental PMS in the US. Dentrix is feature-rich for scheduling, billing, and imaging. From an SEO perspective, it integrates with several reputation management tools and can be connected to patient communication platforms that automate review requests — which is critical for Google Maps rankings. Best for: established multi-provider practices.

2. Eaglesoft (Patterson Dental)

Strong competition to Dentrix, with robust clinical charting and insurance management. Eaglesoft’s patient communication add-ons can be configured to request Google reviews post-appointment. Best for: practices already using Patterson supply chain.

3. Open Dental

Open-source and highly customizable, Open Dental is increasingly popular with growth-focused practices. It integrates with third-party tools like Weave and Solutionreach that automate review generation — a significant local SEO advantage. Best for: tech-forward practices that want flexibility.

4. Curve Dental

Cloud-native and HIPAA-compliant. Curve’s built-in patient communication tools can automate appointment reminders and review requests. Best for: practices opening new locations or operating without on-site IT support.

5. Carestream Dental (Sensei Cloud)

Strong on imaging and digital workflows. Less focused on reputation management integration, so you’d want to pair it with a standalone review tool. Best for: practices with heavy imaging and diagnostics needs.

The SEO Factor Most Practice Software Comparisons Miss

Review velocity is one of the strongest ranking signals in Google Maps. Practices that consistently earn 3-5 new Google reviews per month outrank competitors with hundreds of old reviews and no recent ones.

Whatever software you choose, pair it with an automated review request tool (Weave, Podium, Solutionreach, or Birdeye are the most common in dental). Configure it to send a review request via text within 24 hours of a completed appointment.

But Software Won’t Fix a Broken Local SEO Foundation

Even with perfect review automation and the best PMS on the market, if your Google Business Profile isn’t fully optimized, your website has thin content, or your business citations are inconsistent across directories — you’re leaving rankings on the table.

Local SEO for dental practices involves a lot more than reviews. It includes:

• Google Business Profile optimization (categories, services, photos, Q&A)
• NAP consistency across Yelp, Healthgrades, Zocdoc, Facebook, and 50+ directories
• Service-specific landing pages targeting procedure searches (implants, Invisalign, whitening)
• Schema markup for local business and medical practice
• Competitor gap analysis to see exactly why competitors outrank you

If you’re not sure where your practice stands online, I offer a free local SEO audit that covers your GBP, rankings, citations, and competitor comparison. Request it here →

Bottom Line

For most dental practices, Open Dental or Curve Dental paired with Weave or Solutionreach gives you the best combination of functionality and review automation. But the software is just one piece. The practices consistently at the top of Google Maps have also invested in the SEO fundamentals that software can’t automate.